Every other week
PMM Means Business
Writing theory into practice.
Product marketing thought leadership for people who think seriously about how businesses grow.
Latest
- Aug 6, 2026
How to Build an AI Intelligence Loop for Launch and Release
Five phases — Definition, Sourcing, Thresholds, Routing, Observation — that have to come before you automate launch and release with AI.
11 min - Jul 17, 2026
What AI Should Actually Kill: Marketing Attribution
The question finance keeps asking doesn't have the answer attribution pretends to provide. AI's real opportunity is removing the reason for the guessing.
8 min - Jul 9, 2026
Data Readiness Is Missing From Your ICP
The old ICP breaks in the age of AI. Company size, team size, and tech stack aren't enough — readiness and data health are what actually predict a successful implementation.
12 min - May 10, 2026
The New Expectations for the Product Marketer
Product marketing is nearly 100 years old. AI didn't diminish the job — it cleared the runway. What's left is the real job.
9 min